MEDIA RELEASE: Get out and support your ‘Local’ this weekend. Help get local hospitality businesses back on their feet.

15 May 2020


15 May 2020

Get out and support your ‘Local’ this weekend. Help get local hospitality businesses back on their feet.

Hospitality New Zealand welcomes the latest initiative from Lion and wholeheartedly asks all New Zealanders to support their nearest and favourite New Zealand food and beverage operators as part of the Cheers to Your Local campaign starting today.

Revenue in the hospitality sector has been falling since tourist numbers started to drop in January. Data released by Statistics New Zealand this week showed spending on cafes, restaurants, takeaway food, and bars fell 95 percent ($814 million) compared with April 2019, after also falling 29 percent ($266 million) in March 2020 compared with March 2019. Spending on motels and hotels fell 94 percent in April ($209 million) compared with April 2019, after also falling 37 percent ($97 million) in March 2020 compared with March 2019.

Cheers to Your Local is a social media campaign aimed at creating a much-needed sense of community, encouraging Kiwis to get out once more and show support by frequenting their best-loved local venues. 

“Hospitality New Zealand been working closely with the Government over the Alert Level 2 guidelines. Our industry is innovative, quick to adapt and any support to our hard-working food and beverage operators is generously welcomed at this time.” said Julie White, Chief Executive, Hospitality New Zealand. “Seeing Kiwis getting together to enjoy their favourite meal or drink and supporting their best-loved local restaurant, café and bar is what our industry needs right now. It’s a great first step in recovery.”

A dedicated social media toolkit for customers and the wider industry to download and share on their own social sites, enabling them to market their business and gain further awareness through the campaign.

The Cheers to Your Local campaign will call upon Kiwis all across the country to share Cheers to Your Local content across social media by inviting their friends and families to join them back in NZ’s restaurants, cafes and bars in celebration of the industry’s comeback. 

As well as its commitment to supporting and reviving the local hospitality industry, Cheers to Your Local will help support the Government’s messaging around socialising responsibly as we move to Alert Level 2. “Hospitality New Zealand have been working closely with the Government on the operating guidelines for our industry. We know how important our venues are in our communities, with people eager to get back to socialising with friends, family and loved ones. As we move to Alert Level 2, our bars, cafes and restaurants will be vital; they will be the safest place for people to socialise and will bring vitality back into our communities, as well as providing employment for thousands of New Zealanders.” says White.

Hospitality New Zealand welcomes any initiative that supports the food and beverage operators across New Zealand and extends a thank you to Lion for their continued support to a much-needed sector of the New Zealand way-of-life.

To show your social media support in the Cheers to Your Local campaign; Instagram and Facebook.


For media enquiries, please contact:

About Hospitality New Zealand.

Hospitality New Zealand is Aotearoa’s leading nationwide hospitality industry association covering commercial accommodation and food and beverage businesses. It is a not for profit organisation, which currently supports over 3,000 members across the country. The association was first formed in 1902 as the United Licensed Victuallers Association, and has consequently been helping New Zealand’s small businesses and communities for over a century. Visit our website, speak to someone at the Hospitality New Zealand National Call Centre 0800 500 503 or connect with us on our social media channels; TwitterFacebookInstagram or LinkedIn.

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