Tiaki calls for Kiwis and visitors to be guardians of New Zealand

Tiaki – Care for New Zealand is a sustainability initiative which encourage residents, plus international and domestic visitors to New Zealand to act as guardians of its nature and resources.

Tiaki, which means "to care" in Te Reo, asks Kiwis and visitors to protect Aotearoa's environment, respect our culture, act as guardians of our land, waterways, and oceans, travel safely and ultimately to protect New Zealand for future generations.

The new sustainable tourism initiative was launched on 1 November in Wellington by Tourism Minister Hon Kelvin Davis. It has been set up as a collaboration between seven key New Zealand organisations: Air New Zealand, Tourism New Zealand, the Department of Conservation, Tourism Industry Aotearoa, Local Government New Zealand, New Zealand Māori Tourism and Tourism Holdings Ltd.

The group has launched the Tiaki Promise, which aims to educate visitors about how they can travel responsibly and sustainably while in New Zealand. It also aims to educate visitors on how to travel safely.

As a major player in shaping New Zealand's hospitality and tourism sector, Hospitality NZ CEO Vicki Lee was among the select invitees at the launch of Tiaki Promise on 1 November.

The Tiaki Promise will be promoted to customers, trade partners and staff across the seven stakeholder organisations. It will also be promoted on Air New Zealand’s international services, with Tiaki Promise content being made available to other international carriers to New Zealand.

Tiaki Promise materials will be provided free of charge to New Zealand tourism organisations. These include a brochure and supporting video, and will initially be available in English, Te Reo, German and Chinese, with other languages to follow. 

Further sustainable tourism initiatives will be launched under the Tiaki – Care for New Zealand brand. This will include a campaign aimed at responsible camping in New Zealand, which is expected to launch later this year.

For more information visit www.tiakinewzealand.com.

Show your support on social media using #tiakipromise.